JOB DESCRIPTION
We are seeking a super-talented and highly creative content marketing and search engine marketing individual with an impressive track record of experience to contribute to our success working from your virtual UK office.

The ideal candidate is a little quirky with a great sense of humour. You are keen to work in a creative, results driven environment using content creativity coupled with mind-blowing copywriting. You can understand a client’s essence and take it from ideation to a brilliantly crafted execution. Develop creative content designed to attract links, new readers, and drive qualified leads. You are passionate about social media marketing and about telling our story.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Marketing communications: conceive, write, and deliver compelling, keyword-rich, actionable content - online, digital, social, and print - targeted at technical and business audiences, on a regular schedule
Content assets: recommend and deliver a variety of content marketing assets - i.e. whitepapers, ePresentations, short- & long-form posts, features/values graphics, infographics. Capture customer quotes, (video) case studies and boost software reviews
Online content management: updating website copy and posting content using WordPress
Social Media: day-to-day management of our social media activities, including writing or re-purposing existing materials and distributing them (via Twitter, Facebook, LinkedIn etc.), in order to maintain a consistently professional and active social media presence
SEO: create, manage, and execute paid and organic search campaigns, including, but not limited to, account set up, strategy, and day-to-day management. Increase effectiveness of campaigns through monitoring and testing keywords, ad copy, and keyword bids
Paid search: manage online advertising and performance metrics
Event management: help with managing exhibitions and other events
Reporting: tracking and reporting on the success of marketing activities, as well as benchmarking against others in our space

KNOWLEDGE, SKILLS AND ABILITIES
Bachelor’s degree in business, marketing, organizational development or related field, or equivalent work experience preferably in a B2B technology company
Excellent copywriting skills with proven ability to drive an integrated storyline and conversation
Ability to articulate value statements and capabilities in highly compelling ways
Hands-on experience using social media tools to promote and engage
Previous experience implementing and managing paid lead generation campaigns
Experience in analytics; ability to constantly measure content effectiveness, identify trends and continuously optimize to increase engagement and web traffic
Detail-oriented and an excellent problem-solver. Can juggle simultaneous priorities
Knowledge and prior use of Wordpress, Photoshop, Illustrator, and email marketing tools such as MailChimp

WORK ENVIRONMENT
Small, super-productive teams with self-motivated people of an entrepreneurial mindset
With people who express themselves, have a positive attitude and a sense of humor

THE COMPANY
Imfuna is an established international technology company, headquartered in San Francisco, California, which plans to double annual sales over the next 3 years for our suite of property-related apps in the United Kingdom, United Kingdom, and South Africa. We are a dynamic, growing company with a reputation for providing the highest level of customer satisfaction and support.

CV and Salary Expectation to jobs@imfuna.com